Assignment 2 - Fictional Scenario

Prompt: Your friend's brother just bought an arcade.  He filled it with retro video games and wants to attract a younger crowd.  He asks you to help him get the word out, but he doesn't have much money or time to invest in a full-blown Web site.  How do you help him?

Questions:-What are some of the easiest approaches to getting his presence on the Internet quick?
-Which approaches would be too large for this project?
-Given his target audience how would that influence your choice?

My friend's brother should start off small, and gradually grow into bigger things. Since time is of the essence, he should not create a blog. Blogging takes time to build, keep up, and attract people. He simply does not have the resource's at the moment for an informational project like blogging. Since we are in the ages of technology and electronic media, any video, or social networking site would be beneficial for younger audiences. I would recommend a YouTube video, broadcasting his arcade games, with vivid graphics that can be easily used to attract young visitors. With media being so readily available and easily accessible, young people would have no problem maneuvering to find it's content. This is the easiest way, to attract a younger audience to my friend's brother's arcade. If he was targeting another audience, perhaps a bit older, I would recommend a more promotional route, but given the audience media is the way to go.

I have attached a sample of Joe's Arcade's recommended Media Presence.